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About Paul Freiberger & Laurie Kretchmar & Content Marketing Place

• Journalists / Business Writers: NPR, San Jose Mercury News, Harvard Business Review, InfoWorld, Financial Times, International Herald Tribune, FORTUNE, Working Woman
• Marketing Strategy and Content Strategy: Design, create, and implement content marketing strategies to accomplish client goals and reach target audiences and new customers.
• Content Marketing and Writing: Apply copywriting expertise to develop brochures, handouts, presentations, strategic blueprints, product positioning documents, blog posts, case studies and white papers.
• Case Studies: Research and develop case studies for companies in cloud, internet, software, medical devices, high tech manufacturing, retail marketing, private equity, venture capital and other industries.
• Speechwriting: Draft and compose graduation speeches and presentations of all kinds for executives, scientists, educators, and business professionals.
• Social Media: Coach clients on how to best use new tools and platforms including LinkedIn, Twitter, Facebook, Instagram, Pinterest, YouTube, Vimeo, and blogs.
• Corporate Communications: Advise leaders and develop materials for executive communications, employee communications, media relations and crisis communications. Served on staff at McKinsey & Co. and Bechtel, among others.
• Author, Paul Freiberger: New York Times best seller, Los Angeles Times Book Prize. Books include: Fire in the Valley; The Birth and Death of the Personal Computer; Fuzzy Logic; When Can You Start?